De Wereldgezondheidsorganisatie (WHO) en de Europese Commissie pleiten voor het stimuleren van gezonde voeding door het inzetten van prijsmaatregelen.

“Price policies have the potential to influence consumer purchasing in the desired direction. From the evidence, taxes on sugar sweetened beverages and targeted subsidies on fruit and vegetables emerge as the policy options with the greatest potential to induce positive changes in consumption.”